Economic, community, environmental and strategic value.
Traditional tourism measurement heavily overweights volume, misses what matters, and misleads. Those served — staff, supply chain, the wider community — bear the real impact. What value is better and what's missing and who captures it?
Not all of the value tourism creates is captured locally.
Value leaks when businesses are externally owned, imported inputs dominate, profits are repatriated, and local supply chains are weak.
Tourism Value measures both value created and value captured locally.
Comprehensive scorecard across all four dimensions.
Understand how much value is retained in the local economy.
Identify priority areas for value improvement.
Compare pathways and decisions for impact.
Track well-being and quality of life outcomes.
Visualise hotspots for strategic action.