THE INDEX ARCHITECTURE
PERFORMANCE
+
SENTIMENT
+
IMPACT
+
RESILIENCE
=
VISITOR IMPACT INDEX
WHAT THE INDEX CAN REVEAL
A destination reveal's its truth in the traces left behind by resident sentiment, rising pressure and collective value.
The Index turns insight into action by uniting people, place and performance.
EXAMPLE INDICATORS
- Visitor spending
- Length of stay
- Peak vs off-peak
- Occupancy rates
- Visitor satisfaction
- Resident sentiment
- Net recommendation
- Experience quality
- Infrastructure pressure
- Natural density
- Economic leakage
- Social value created
- Adaptive capacity
- Governance strength
- Environmental health
- Risk exposure
RESEARCH OUTPUTS
Visitor Impact Profile
Comprehensive overview of destination performance.
Baseline & Trend
Tracking movement across time and pillars.
Destination Pressure Heatmaps
Visualise where impact concentrates.
Resilience Assessment
Evaluate adaptive capacity and long-term health.
Annual Impact Review
Year-on-year progress and strategic priorities.